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nairaland.net • View topic - Celtel Takes Over Nigeria's Vmobile

Celtel Takes Over Nigeria's Vmobile

Celtel Takes Over Nigeria's Vmobile

Postby Richard Akindele » Tue Sep 26, 2006 11:35 am

Dorothy Nakaweesi
Kampala

CELTEL International has fully taken over control of Nigeria's Vmobile and re-branded it into its famous red and yellow logo along with its brand promise of 'Making Life Better.'

In a press statement issued recently, the Celtel International Group Chief Executive Officer, Mr Marten Pieters, said Nigeria is a very important market for any serious telecommunications operator in the world.

"Celtel has taken Nigeria seriously right from the days of the license auction. We also tried to acquire Nitel, when it was up for sale, but the more attractive option of buying into Vmobile proved too tantalising to be ignored," he said.

Celtel's success in Nigeria underscores the increasing competition among telecom players on the continent for more visibility and business as Africa continues to take leaps into the cyber world.

Re-branding Vmobile, the first mobile network to launch commercial services in Nigeria, follows the acquisition of a controlling stake in the company by Celtel.

The deal, worth $1.005 billion (Shs1.8 trillion), was concluded in May 2006. Officials said the Group plans to do an extensive rollout of the Celtel brand in Nigeria, with investments already hitting more than $700 million (Shs1.2 trillion) being spent to improve network coverage through the erection of 1,000 new base stations and bringing the latest mobile network products to our customers.

Celtel offers telecommunications services with mobile licenses covering more than 400 million people, close to half of Africa's population.

Celtel International is owned by MTC, a leading provider of mobile telecommunications in the Middle East and Africa.

It has more than 15 million customers and operates mobile cellular operations in 14 countries. These include Burkina Faso, Chad, DR Congo, Gabon, Kenya, Malawi, Niger, Sierra Leone, Tanzania, Uganda and Zambia among others.

The Monitor.
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